The tendency to favor information that fits a coherent and compelling story, even if it lacks empirical support.
Narrative bias is a cognitive bias where individuals are more persuaded by stories and narratives than by raw data or statistical evidence. People tend to seek out, interpret, and remember information in a way that constructs a coherent and plausible storyline. This can lead to biased decision-making, as the emotional appeal and simplicity of a narrative may overshadow a more complex or less dramatic reality.